internet website marketing

PPC vs. Organic

PPC (pay-per-click) marketing and organic marketing are two different methods of website exposure. Neither is better or worse, they are just different. However, both methods benefit from improved SEO (search engine optimization) techniques. For optimum marketing performance, all 3 items, PPC - organic - SEO, should be implemented into each website marketing campaign and design.

What is Pay-Per-Click (PPC)?

PPC refers to visitors clicking on your paid advertisement, usually with Google, where each click costs "x" amount of money. The amount is dependent on numerous variables but is a controllable cost. The strongest benefit of PPC is immediate exposure of your website at the highest level allowed by your budget and marketing campaign. Relevant traffic is controlled with focusing on specific markets and keywords or phrases.

What is organic ranking?

Organic ranking is the natural method by which a website climbs the ladder of relevancy. The better the rank, the higher your website will come up in searches. Although a very slow method of increasing exposure, organic ranking lasts much longer than other methods, and can reduce your cost of PPC marketing.

What is Search Engine Optimization (SEO)?

Every search engine has a set of rules, called an algorithm, which determine the relevancy of a website. When the design of a website adheres to these rules, it is said to be "search engine optimized." The better the SEO, the better the website will rank. SEO affects organic ranking specifically, but also plays an important role in reducing PPC costs. Finally, SEO also applies to marketing campaigns. By matching marketing strategies to web pages, the over-all costs of marketing should reduce, or at least result in optimal ranking.